STOP SELLING!! START GIVING, A Success Formula That Never Fails
Part 1) The "Insurance Story"
A young man started selling for a major Insurance company, he lasted no more than six weeks, the insurance company canceled his contract and stated he would never succeed at selling insurance.
Part 2) 18 Months Later
That same young man was paid, $1.5 million dollars to come back once again to work with that very same company, who had previously cancelled his contract with them.....What Happened?
Part 3) The Golden Rule
The young man simply applied "The Golden Rule". Thousands of eager salesman, rushed out the door to sell insurance, to reach their sales targets, but the young man did not rush out to sell, he went out to give, instead of carrying insurance contracts, he carried a bunch of $10 dollar notes, folded neatly in his pocket and set out to meet people in his local district. The young business man had a winning strategy based on "The Golden Rule", Who ever listened to him, would be blessed by a powerful message, The Importance of Saving" and they would also receive his gift of $10. The $10 was his gift to help them get started on the habit of saving.
Part 4) The Incredible Result
Did he succeed at selling insurance? he certainly did, in fact he gravitated to become the no 1 insurance salesman in a company of over 20,000 reps, he had exercised "The Golden Rule" he shared the value of saving money and gave them a head start with his contribution of $10. As a result the young man built trust and confidence so much so, that most of his prospects did buy his savings and insurance program, but he did not have to sell them, he gave first. The Golden Rule...Stop Selling Start Giving.
Part 5 (The Health Business Story)
A few years later, that same young business man exercised "The Golden Rule" again and built a successful vitamin and minerals business. Once again as many eager sales professionals went out with their latest sales pitch and closing techniques, the young man instead packaged monthly supply's of vitamins and minerals and gave them out to prospective customers free of charge, but with one condition, that they would allow him to educate them on the value of vitamins and minerals in their diet. Because he practiced the golden rule and focused on the needs of his potential customers, most of them co-operated, learning the value of his product, and as such continued to buy his product as a full paying customer and as such the young man once again, became one of the most successful distributors at marketing his product.
The Golden Rule "Stop Selling Start Giving" A Success Formula That Never Fails
