"What Real Value Do Your Keywords Have?" is a considerable problem with beginners and even some with more experience. So, let's take a minute and talk about "What Real Value Do Your Keywords Have?"
Researching with a set of specific targeted keywords is how you start to find out if the niche you're trying to promote is worth the effort to begin the process of writing articles or beginning a campaign.
It's been said that you'll need a good set of keywords with low competition, and yet, enough search volume to make it worthwhile.
There are many ways to do keyword research, but the cornerstones of "how to do it" are closely related.
The major difference comes in the method used to investigate the specific details of this research.
There are many types of keyword tools you can use, but the Google AdWords: Keyword Tool, in my opinion, is hard to beat, providing it's used properly.
So, how do we determine if a "niche" is going to be profitable or not?
The following is a method I use to first determine the "Market Value" of a niche.
First, I do a Keyword Value Check.
1. Go to the Google AdWords: Keyword Tool.
2. Sign in with your Google AdWords login information up in the top right-hand corner. If you don't have an AdWords account...get one!
3. Type your keywords into the "Word or Phrase" box.
4. Click on the "Advanced Option and Filters."
5. Enter your country and language in the drop-down menu.
6. On the right-hand side of the page, you'll see the "Columns" box. Click on it and a drop-down menu will appear. You'll want to put a check next to the following: Competition, Global Monthly Searches, Local Monthly Searches and Approximate CPC(Cost Per Click).
7. Now, click on the "Search" button and when the list appears, on the left-hand side of the page, uncheck the "Broad" box and place a checkmark in the "Exact" box.
8. Look at the figure in the "Approximate CPC" column. This is the amount that people pay to use this keyword. This value must be $2.00 or more.
Second, do a Competition Check.
1. Take a look at the Green Box. This box must be 75% or more to have good value. This Green Box is a representation of how many advertisers are bidding on these keywords.
2. If your keywords have a low CPC and low Competition, DO NOT GO INTO THIS NICHE!
Third, do a Search Engine Check.
1. Type your selected keyword(s) into the your search bar.
2. Take notice of the amount of paid advertisers on this page. If there are lots of advertisers, this is good news! This means that there are many people paying to have this keyword(s) and you're gong to be using organic(free) results.
3. These 3 Checks Show That The "Niche Pays!"
Although, there are many ways to research, i.e. type your keyword in "quotes," using in title: and in anchor:, I believe the method I've show here on this page, is one that will definitely improve visitors to your site and increase sales.
