This is a question I get a lot. Well, the actual question I get is, "Why doesn't my web copy sell?" Obviously I changed it for the title to get your attention. But that's just good marketing. The answer to the question is pretty long and involved which is why I'm writing a series of articles on it instead of just a single article. Consider this the first installment and keep coming back each week for more on writing good copy.

Since you're reading this, you've probably written a lot of copy for your website or other marketing tools and gotten a mediocre response at best. Don't feel bad, everyone starts out there. It takes time to develop these skills. You might also have read one or more books on copy writing that give tons of examples of well written copy and provide a full breakdown and analysis of each example.